While the COVID-19 pandemic negatively affected many sports organizations globally, in Australia, there were still a few organizations that broke even or made money during the pandemic. Cricket had a 22% profit gain in 2020, while the AFL, basketball, and baseball broke close to even.
As the world returns to a new normal, you want to take advantage of the popular sporting industry and promote your sports brand. The way to do this is through video marketing, and we are here to show you how.
In our complete guide, we will go over eight key reasons why video content can take your brand to the next level, so keep reading on for more information!
1. Reach a Broader Audience
Video content can reach a broader audience through live streaming or simple uploads. All someone would need is internet or data access and a smart device.
You can reach customers halfway across the globe without blinking an eye. In Australia, basketball is the ninth most popular sport.
This is largely due to the influence of the National Basketball Association (NBA) in the United States. Sports have the capability of drawing multiple nations together and reaching millions of fans globally.
2. Increase Consumer Engagement
The sports industry thrives on instant replays and highlights. Even if your sports brand is simple accessories or beverages, catchy highlights stick with consumers more than reading walls of text.
Look at TikTok as an example. This popular social media service has skyrocketed in popularity with its short, catchy videos. A lot can be learned in the sports marketing industry from TikTok, including consumer engagement and video length.
TikTok offers video lengths up to ten minutes, but most are still seconds long. The idea behind TikToks shorter videos is that it appeals to short attention spans and helps videos become memorable.
3. Organic Marketing
Sports marketing for viewers is fun and relaxed - they often feel they get free clips of top highlights or favourite players when watching a sports ad. When you are crafting your digital marketing for your product, appeal to fun highlights, favourite sports players, or add in a bit of humour.
Don't overwhelm your audience with over-the-top marketing, and ensure that all your videos are thoroughly edited and use high-quality publishing platforms.
4. Viral Videos Can Be a Gamechanger
Viral videos can be an excellent tool to garner money and interest in your sporting brand. Here's how it works:
- Published videos on platforms have the potential to make money
- The more viewers, the more money you will get
- Higher viewing content also increases popularity and brand recognition
On YouTube, once you reach 1,000 subscribers, you can start applying for and earning advertising revenue money. After reaching 1,000 ad views, you start accruing money.
While it seems small initially, a simple viral video could pull in thousands. And if YouTube isn't your forté, try Instagram, TikTok, Twitter, or several other video platforms.
5. Ultimate Brand Customization
To stand out in the sports industry, you need brand customization. You likely already know many competitors and brands with similar goals in mind. Videos are where you can differentiate yourself from competitors.
If your company prides itself on humour and a relaxed attitude, it is hard to portray that without video content. To achieve brand customization, you need a video marketing and development company that understands your goals and works with you on crafting the perfect videos that showcase your product and end goal.
6. Digital Marketing Models Are Expanding
One of the primary benefits of using a digital marketing model to elevate your business is the options are endless and constantly expanding. Customers can view videos on their phones, televisions, and tablets. They can check clips on their watches or get notifications through their car.
7. Video Publishing Appeals to a Younger Market
If you want scalability and longevity out of your business, it is time to delve into the modern era. In-depth American studies show how popular social media is amongst young and middle-aged adults. Nearly 84% of adults ages 18 to 29 report social media use.
That number only drops slightly to 81% when surveying adults ages 30 to 49. The most popular social media platforms for young adults ages 18 to 29 are:
YouTube use shows a drastic difference between age groups. Approximately 95% of young adults state they regularly use YouTube, while only 49% of adults over 65 report similarly.
8. Video Marketing Is Versatile
Video marketing within the sports industry is highly versatile. You can gear videos to showcase apparel, athlete sponsorship, sports beverages, and much more. It also helps consumers see how your product is used.
For example, suppose you own a sporting apparel company and highlight professional (or amateur) athletes wearing your clothing while performing a simple workout. In that case, consumers will want to mimic their physique and exercise regime. On a large scale, you can see this with popular brands like Nike.
Nike has various athlete sponsorships they use to show how their clothing withstands rigorous workouts and high-intensity athletic events. Now, when people think of Nike, they picture the symbol shown on television and may even draw up a few key athletes who wear Nike.
Elevate Your Brand in the Sporting Industry
If you have a sporting industry brand and want to take it to the next level, video marketing should be your number one goal. Whether you have some semblance on how to craft a unique and eye-catching video or none at all, Visual Domain is here to help.
We don't outsource any of our projects and excel at quick turnaround times. We can help you create your unique video concept and carry it all the way through to the final edit. Are you ready to get started?
Contact us today and find out how we can help your sports brand!