The official blog of Australian video production company Visual Domain

How Video Marketing Has Changed In The Past 10 Years | Visual Domain

Written by marketing | Jun 1, 2018 10:58:11 AM

Since we began in 2008 (yes, 10 years ago), YouTube was barely a thing, traditional broadcast was king and people had to use dial-up internet to “surf the net”.  On top of that, the speed was at a dramatically slower pace… imagine loading Netflix 10 years ago (I think it would still be buffering…).

Video marketing has evolved so much.

How much?

- Video is now the most effective and engaging medium to connect with customers online
- Video is in high demand
- Video content is disposable
- Video needs to be regularly updated

And for those of you who don’t know, it doesn't have to break the bank.

We’ve been making video for so long now we have seen first-hand how effective video marketing can be. We started out making 5 videos a week… we now make over 300 videos a week - if that isn’t good insight into the growth of video then we don’t know what is!

92% of businesses believe video as marketing content is important, this has been a consistent high since 2014 and this number isn’t going to change any time soon.

If you’re looking to incorporate video into your marketing strategy, have ideas or are just generally curious about video, get in touch.

We love talking video and would be happy to keep the conversation rolling!