It’s no secret that you’ll need to properly advertise your business if you want to facilitate your long-term success. While video advertising is a fantastic way to do so, not every entrepreneur understands the core components of a quality ad video.
But, it’s not as complicated as you might think. Let’s explore what you should keep an eye out for.
Interestingly, the average person now has an attention span shorter than that of a goldfish. This means that it is more important than ever for video advertisements to be captivating within the first few seconds.
Fortunately, you have plenty of flexibility when it comes to how you implement this.
One of the most effective ways you can do so is through storytelling. When you open your ad video with a strong introduction to your story, people will want to stick around to find out what happens.
Another method that you can leverage is creator partnerships. Collaborating with a well-known name in your industry (or even a celebrity) is a great way to get people interested in your content.
Although it’s important to tell a story through your video, you also need to ensure that your message is straightforward. In fact, even high-quality content to be rather ineffective when it comes to your conversion rates if your message gets lost in the process.
As a general rule of thumb, your audience should understand the premise of your video within the first 5 or 10 seconds. Otherwise, you run the risk of your audience feeling as though your advertisement is irrelevant.
Additionally, you should strive to make sure that your ad content coincides with the content that your viewer is already watching. To clarify, it won’t make much sense to interrupt an action series on Netflix with an advertisement about biodegradable sandwich bags.
As you might expect, you won’t get the results that you desire unless you include a strong call to action at the end of your video advertisement. This could be in the form of contacting you by phone, visiting your website, etc.
Interestingly, many business owners place too much emphasis on the actual content of the video as opposed to how they want their audience to react. When implementing a strong CTA, it’s best to be as specific as possible.
So, phrases like “call now” or “book your appointment” are highly recommended. When implemented correctly, a quality call to action will exponentially increase the conversion rate of your video ad.
Fortunately, the above information will help ensure this process goes as smoothly as possible. From here, you will be able to create an ad video that far exceeds your expectations.
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