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The Challenge
After seeing the fun Darrell Lea was having taking part in the social trend #GitUpChallenge, Chobani were inspired to show off their team’s dancing skills. The video created was about leveraging a contextual trend and amplifying this to drive engagement with their fans and to have their staff joining in on the fun along the way.
The Solution
Chobani already knew what they wanted to execute with this campaign and got us onboard to bring it to life. Off the back of the success of their #GitUpChallenge they challenged Darrell Lea to a ‘hoedown showdown’ in which we were able to support both brands to facilitate and create fun, newsworthy content!
The Deliverables
- 3 Edit Variations for YouTube, Instagram, Facebook
- Producing, Directing, Editing, Graphic design
Git Up Challenge Video
Facebook: 371,806 impressions, 201, 864 Reach
Instagram: 60,261 impressions, 51,724 Reach
Darrell Lea Dance Off Video
Facebook: 371, 806 impressions, 201,864 reach
Instagram: 60, 261 impressions, 51,724 reach
Featured on The Morning Show (182K metro viewers)
Relevant Outcomes
- Increase customer engagement
- Increase employee engagement
- Increase Brand awareness
- Website traffic
- Direct sales
“72-hours is all it took from identifying the social trend to having the video created and live in market, and we couldn’t have done it without the agility of the Visual Domain team. They were able to have a team out at the factory within 12-hours of contacting them and worked around the clock to ensure feedback was actioned to deliver the video to meet our timings. Shaun had a thorough understanding of the brief that we wanted and used this to his ability to direct staff and utilise creative camera angles to produce a quality asset.”
To learn more about our video production opportunities click here.
