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Case Study

Chobani x Darrell Lea Git Up Dance Battle

17 July 2020
Chobani x Darrell Lea Git Up Dance Battle

The Challenge

After seeing the fun Darrell Lea was having taking part in the social trend #GitUpChallenge, Chobani were inspired to show off their team’s dancing skills. The video created was about leveraging a contextual trend and amplifying this to drive engagement with their fans and to have their staff joining in on the fun along the way.

The Solution

Chobani already knew what they wanted to execute with this campaign and got us onboard to bring it to life. Off the back of the success of their #GitUpChallenge they challenged Darrell Lea to a ‘hoedown showdown’ in which we were able to support both brands to facilitate and create fun, newsworthy content!

The Deliverables

  • 3 Edit Variations for YouTube, Instagram, Facebook 
  • Producing, Directing, Editing, Graphic design

Git Up Challenge Video

Facebook: 371,806 impressions, 201, 864 Reach  

Instagram: 60,261 impressions, 51,724 Reach 

Darrell Lea Dance Off  Video  

Facebook: 371, 806 impressions, 201,864 reach 

Instagram: 60, 261 impressions, 51,724 reach 

Featured on The Morning Show (182K metro viewers) 

Relevant Outcomes

  • Increase customer engagement
  • Increase employee engagement
  • Increase Brand awareness
  • Website traffic
  • Direct sales
72-hours is all it took from identifying the social trend to having the video created and live in market, and we couldn’t have done it without the agility of the Visual Domain team. They were able to have a team out at the factory within 12-hours of contacting them and worked around the clock to ensure feedback was actioned to deliver the video to meet our timings. Shaun had a thorough understanding of the brief that we wanted and used this to his ability to direct staff and utilise creative camera angles to produce a quality asset.”

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Chobani x Darrell Lea Git Up Dance Battle