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Case Study

The ASX Investors Day Livestream - Virtual Event

17 July 2020
The ASX Investors Day Livestream - Virtual Event

2020 saw many changes across many industries due to the global pandemic with industries pivoting strategies and technology to be able to survive and provide value to their clients in the ever changing environment. One of these businesses was the ASX who hold a twice a year in-person event held in Sydney, Melbourne, Brisbane and Perth.

With the best solution to turn this event virtual, Visual Domain partnered with the ASX to be able to bring their Investor Day to life online for the very time utilising their state-of-the-art live streaming services and production.

The Challenge

The Investor Day event held by the ASX usually has around 1,500 attendees who are given the opportunity to listen to a number of different panels, speeches and are provided multiple updates from ASX listed companies. With multiple needs, and speakers throughout this event to manage Visual Domain put together a strategy that ensured the safety of all speakers and producers following social distancing guidelines and regulations set by the state government.

The Solution
The event was held in Sydney at the Visual Domain studio in order to ensure a high quality of lighting, sound and equipment. This also provided more security to ensure that there would be no technical difficulties throughout the event and more technical support if required. The live stream was then seamlessly embedded into the ASX website.

The event had multiple moving parts including speakers, panelists and a master of ceremonies and was created both with live streaming and pre-recorded filming in order to abide by social distancing measures and create a safe environment for all of those involved.

The event consisted of 2 live streaming sessions and 4x panel sessions that were played on the day these were pre-recorded in advance and were virtually dialled in after each session in order to answer and questions and provide a live Q&A for the attendees.

The event was held over 4 hours and as there would normally be many more speakers in a full day event Visual Domain pre-recorded another 9 panelists for a post event content. These videos are now being utilised to drive traffic to the website and the live event recording post event.

The Deliverables
4 hour live stream
Livestream software and platform with website integration
4 x pre-recorded panels
9 x post event videos
2x live sessions in Studio

The Outcome
With a turnaround of 8 weeks Visual Domain was able to turn the scheduled physical event live with over 3000 registered attendees and 2271 of attendees throughout the 4 hour event with a minimum of over 1,000 individual users tuning in to each panel and live session.

The feedback from attendees were positive as they were able to take in the information more clearly than a live event.

Thanks so much for the morning. Well presented and informative. I’ve been to the Investors Day before and found this quite useful being presented over the internet. Something for consideration in the future - Daniel R

  Love not having to lose the whole day because of 4 hours travel to get to a live ASX session - Kim J

Well done ,I look forward to more of the same, if possible, in the future - John H



The ASX Investors Day Livestream - Virtual Event