Visual Domain has created a new television campaign for TCL, featuring AFL legend Brian Taylor, to launch during the 2025 Toyota AFL finals series.

Visual Domain, News Corp Australia’s full-service video production agency, has teamed up with consumer electronics brand TCL for a new television campaign featuring AFL legend and media personality Brian Taylor, launching in time for footy finals.

As an official AFL partner, TCL selected Visual Domain through a competitive pitch to create a comprehensive TVC campaign for both broadcast and digital platforms.

Visual Domain’s creative direction capitalises on Taylor’s much-loved ‘Roaming BT’ interview format and style, delivering an authentic connection between AFL culture and TCL’s brand proposition.

The creative strategy fuses footy culture with everyday family scenarios, positioning TCL’s product range, from televisions and soundbars to refrigerators, washing machines and air conditioners, as integral to the modern Australian home.

TCL national marketing manager, Rafael Mayen, said: “As a proud AFL partner, it was important to work with an agency that truly understood our brand and could seamlessly integrate our products into authentic footy culture. This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.”

Visual Domain managed end-to-end production, including talent selection, creative development as well as copy, art and design approvals, ensuring seamless execution from concept to delivery.

Visual Domain creative director, Adam Connolly, said: “We wanted to capture the energy and personality of AFL and bring it into the home in a way that feels fun, memorable and authentic. This campaign shows that TCL can be part of the action, whether you’re cheering on your team in the living room or tackling the laundry. This is our first project working with TCL and we are looking forward to building on this relationship and delivering more impactful campaigns together.”

The campaign launches today and runs throughout the 2025 Toyota AFL finals series.

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Credits:

Creative & Production: Visual Domain

Client: TCL AU & NZ
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Producer: Arna Toffolo

Director: Adam Connolly

Assistant Director: Zidd Aziz

Account Manager: Stephenie Leamy

Director of Photography: Darren Wertheim

First Assistant Camera: Bailey Quinn

Second Assistant Camera: Alex McLaren

Gaffer: Peter Stockley

Lighting Assistant: Sheree Knox

Production Designer: Garth Ernstzen

Set Assistant: Candice Nelson

Child Supervisor: Joseph Gardner

Sound Recordist: Brendan Muller

Editor: Indiga Christy, Kade Neale, Gautam Manu

VFX: Joshua Sammut

Colour Grade: Pat Suraseang

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