Customer Testimonial Video Production

Customer Testimonial Video Production for Best Results

Customer testimonial video production is absolutely one of the very best types of marketing video production because they give independent views of your company, its products and services. Statements from the company itself can be widely expected to have a natural bias because the company will always want to project the best image of itself. Customers, however, are separate to the business and so their views are more likely to be valued.

Any company that really wants to promote its products and services must use customer testimonial video production to do this. It has been proved many times to give one of the best returns on investment for your marketing budget and that's simply because people who are looking to buy will tend to rely on the views of existing users.

Professional Testimonial Video Production that Really Work

In some cases, customers will use their own initiative to produce testimonials and post them on social media. These are valuable and can sometimes be used but they often need a professional feel and may need to get the message across properly. For these reasons and for maximum impact, it's best to use the services of a professional-client testimonial video production company such as Visual Domain.

For testimonial video production, we will:

• determine what you hope to achieve, your target audience and how to reach them; these will help to determine the style of video and distribution methods
• select suitable customers, who should come across well on the video, appearing confident and genuine while delivering a positive message
• ensure any participants appear at ease and natural, providing scripted questions but avoiding scripted answers since these are likely to make the whole thing appear staged
• focus on the benefits that your products or services provide rather than their features
• make it enjoyable for the contributors and treat them as your valued customers.

Our Product Testimonial Videos - Putting Out the Right Message

It's important not to underestimate the value of a product testimonial video since it can make a significant difference to your sales performance. We'll therefore always put a lot of effort into ensuring they're of high quality in terms of picture and audio as well as content, and deliver the right message.

Customer testimonial videos production are a great opportunity to achieve an advantage over your competitors and we'll ensure that opportunity isn't wasted. It's an absolute fact that many potential customers look at reviews and testimonials before making their purchase so this is your chance to stand out. High-quality and convincing testimonials will turn enquiries into actual sales and so can increase conversion rates significantly.

Satisfied customers are usually happy to provide testimonials and so you shouldn't be afraid to ask them. It's also true that people react better to video rather than text versions so these will be even more effective. We'll ensure you have the best testimonials from the most suitable customers and you can measure their effectiveness with analytic tools and feedback. So if you really want to boost your sales, talk to us as we offer various corporate video production services including animation studios Australia, TVC production company, and live streaming services. We'll definitely get you on your way.