We partnered with Medium Rare Content to produce 1800-GO-FULL-FLYBUYS — a six-episode, social-first series that transformed points collecting into entertaining, bite-sized advice with a dose of Aussie humour. Hosted by Matt Hey (@alrighthey), each episode tackled real member questions on maximising points, from app navigation and offer stacking to partner hacks and dream rewards. By blending retro call-in show vibes with practical tips, the series turned learning into entertainment, inspiring collectors to “Go Full Flybuys” and driving stronger app engagement.