Gamers guard their squad in every lobby, so we built an animation that shows them how to have each other’s backs IRL. Rendered in crunchy one‑bit pixels that evoke a lost mini‑game, “Level Up Your Mental Health” cracks open seven tell‑tale signs a teammate might be struggling and lays out the next moves in unmistakable esports lingo. Debuting across BLAST streams and Movember’s own channels, the spot out‑scored relevance benchmarks by 15 points and unlocked funding for a full series.