TV commercials are effective. But you don't have to take our word for it; studies show that, despite the growing influence of the internet and social media in particular, TV still accounts for a large proportion of people's viewing time.
Due to the vast audience TV commercials can reach, they have the potential to significantly boost the sales and profits of any business. However, that will only apply if you mount an effective campaign and you need a professional and experienced TVC production company to do that.
To be truly effective, TV commercials need to be properly targeted and, for that to occur, you need to know your audience and the type of advertisement you wish to run. Advertisements can be:
By advertising on TV, you can increase awareness of your company and its products and services. As a result, when people are looking to buy, they'll be fully aware of what you have to offer and are more likely to make a purchase.
The traditional way to produce TV commercials was for a large advertising agency to run the campaign and come up with the idea for the commercial. However, the making of the commercial would be put in the hands of third party TV production companies and the advertising agency would then handle the distribution. That doesn't happen with us because we deal with everything from the initial brief right through to the commercial appearing on TV.
The fact that everything in our TVC production company is done in-house means there are fewer misunderstandings, better communication and a more co-ordinated process that works much more smoothly. It also means we can react better to changing needs and are able to produce your commercial on time and within budget.
Moving away from the traditional model for producing TV commercials means we're more agile and flexible. We'll listen to your needs at the initial concept meeting and learn about your company and its aims. We'll work closely with you to develop the script for the commercial and will then produce the advertisement that delivers the required message.
Working the way we do means we are able to produce effective TV commercials for any size and type of company. Our business model allows us to create commercials that really work, ranging from small and simple, low budget advertisements to large scale efforts that are full of special effects. But, whatever they are, they'll all be produced to be effective and they'll all be aired at a time that hits the right audience.
Visual Domain is the leading corporate video production company that offers different services including animated marketing videos, corporate animation, and Ecommerce product video production. If you want to put your company more in the public eye, you need the best TVC production company, just get in touch and we'll create a TV commercial that really produces results.
A video that encourages players to sign up for MiniRoos and other Football programs.
All your favorite brands are available to rent for a flexible amount of time. And if we don’t list the product you want, we’ll try to find it for you.
Homely captures the bond between a mother and daughter as she purchases a new home.
Bet on sports & racing markets with an Australian owned bookmaker.
This video is for women who want to get back their glow.
A personal finance app that helps people understand their total net worth and also gives users an opportunity to earn money through completing surveys.
Monash Health Appeal in 2020 - using real staff and people to get across the importance.
Homely use this lighthearted TVC to show the new life changes that help make your move.
This campaign is a call on the Government to restore dignity to the aged care system, and that means implementing the recommendations of the Aged Care Royal Commission.
All your favorite brands are available to rent for a flexible amount of time. And if we don’t list the product you want, we’ll try to find it for you. Don’t buy it. Snaffle it.
Despite the increased rise of digital marketing online, the excessive use of internet devices, and the major decline in television viewership over the past few decades, television remains the dominant form of advertising across Australia and other countries.
In fact, Nielsen posted the findings of an Australian video viewing report that showed 19.64 million Australians watched broadcast TV each week in the fourth quarter of 2017. So, Australians spend approximately two-and-a-half hours on average, watching television each day that totals roughly 75 hours per month.
This means that businesses without a TVC airing on national television are missing out on reaching a large portion of Australia’s general population of TV viewers.
In the past paying for television airtime to run a short TVC was quite costly, but that was before the internet. Now, television has a major competitor, and it has brought many changes to advertising. For example, Paid TV now offers lower costs for airing commercials along with the ability to target specific demographics.
Visual Domain is a creative TVC production video agency that creates corporate TVCs in Australia and has been around since 2014. We are powered by the latest technology and have over 100 in-house experts on our team who all specialize in different industries.
Therefore, it doesn’t matter what type of business you run or how big or small it is, we partner with you to fulfill your goals of getting the perfect TVC made for television. We provide all video services including live streams, high-end TVC, brand profiles, animation, interactive, personalised, social media, events, and more.
Our video process is simple.
Step 1: Brief and Meet
We discuss your goals and assign you a creative producer to help you achieve them.
Step 2: Pre Production
Your dedicated producer will work with a team to create your TVC.
Step 3: Post Production
Our post-production team edits and processes your TVC, then delivers the first draft.
Step 4: Collaborate
Using our unique Client Hub program, you can collaborate with your producer, make changes to your TVC, and more.
We are a commercial company in Australia, that partners with more than 660 clients from top businesses in Australia each year. We can help create a professional commercial for your business that can be broadcast nationwide. Let us help you get all the benefits and profits that come along with creating a TVC for your business.
TV commercial production is the way to go if you want to reach your public effectively, but many businesses have that thought and nothing to back it up. That's where Visual Domain can help. We have worked with clients in literally hundreds of industries - and if yours is a new one on us, bring it on. What we offer is a partnership; we will be your television commercial production company, a department you don't have and won't need to set up. We'll be working so closely with you; we'll be a team. This pooling of resources is what makes it work for our clients. Your expertise in your own field informs the work we do for you because you know your industry - and we are quick learners, so we will soon get a feel for it. Between us, we can get this show on the road while most people are still thinking about it. Not all TV commercial production companies are the same, but you have found yourself a cool one right here.
A good television commercial production company will give you something that is almost like face-to-face with customers. A TV commercial video production allows you to express your company personality - and in some cases individual team members' personalities - as if you were in the same room as your potential clients and customers. You can show products and processes, demonstrating how the finished product can impact people's lives for the better, and giving a clear idea of what it is you do and how you do it. So, in that way, it's like showing people around in person, but you can condense the whole thing into as many or as few seconds as you want - and you can hit them with it as many times as you like.
Commercial TV production enables you to target your audience through a strong marketing video production. Place it where it will be most effective. By focusing, you save money, and goodness knows we all sit through enough commercials, so if yours is a good one, people will be grateful for it.
As for tone and style, give us an indication of your company image and we'll create something that strikes the right notes: serious, fact-filled, fun, or whatever. Seduce them with atmospheres, bring them along with music, and grab their attention with sound effects: the choice is yours. And if you're not sure, we'll give you some ideas to mull over. Our creative video production team thrives on a challenge, and we can put ourselves in your shoes. As soon as your order comes in, we are buzzing because this is what we love to do: making videos that fulfil the brief and do the job exceptionally well.
Hit the Get In Touch button, fill in some details and we'll begin the process of your own television commercial production. Alternatively, you can choose a kind of starter pack, a bespoke pay-as-you-go arrangement, or a full-blown video production service package, so you have some idea of what it's going to cost. Check them out on the pricing tab to see the animation production or ecommerce video production packages as well.