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Every Small Business Should Include Video Marketing in their Strategy

18 February 2021
Every Small Business Should Include Video Marketing in their Strategy

There are over 1.7 billion websites online.

Because many things are online now, it can be hard to stand out from the crowd. We are constantly overstimulated on the web, absorbing hundreds of images of things like new sweaters and adorable puppies. 🐶 It can be a lot for our brains to handle.

If you're a small business, you've probably noticed how hard it can be to cut through the static online and on social media apps. It seems like every post you make gets swept under the rug.

What if we told you there was a way to stand out? Luckily for you, there is a way through video marketing. Keep reading below to see how the use of video can boost your business in 2021.

It Brings in the Viewers and Keeps Them There

Many years ago, crisp images were all the rage. When GIFs became popular, you couldn't find a site without them. Now, high-quality videos are what bring people in.

Video marketing for business attracts people because it shows your service and product in action. Not only are you showing your business in action, but you're also able to use music and dialogue. Video creates a wider window of marketing opportunity.

Luckily for small businesses, video is now cheaper than ever. Many small businesses aren't able to allocate large portions of their budget to advertising, but now it shouldn't be a concern. Local videographers charge only about $500-$600 for quality videos.

To grow local connections, hire growing local creatives. They'll be looking to grow their portfolio and may work out an inexpensive deal. Developing local, lasting relationships is important for a small business's growth.

Videos Boost Traffic ðŸ“ˆ

This might be the one time you're thankful for a large amount of traffic. Using a collection of content, including photos and videos, boost traffic to your site.

You'll find yourself climbing the SEO charts once you start strategically posting videos. This is because search engines use things like videos to help place you into online niches for potential customers.

SEO optimisation works in favour of local small businesses because you'll start appearing at the top of local searches. This will drive business your way.

By posting videos on your social media pages, such as Instagram, you'll be able to better capture the attention of customers. Make sure to tag your location in all Instagram stories and posts so people are able to find you.

Video Marketing Can Create Lasting Connections

No small business owner can deny sales feel great. Owners love watching their net profits increase and more people come in through their doors. In addition to that, it's also rewarding to create a pool of loyal customers.👐

Videos give people a more intimate way to connect, even through their computer screens. They're able to see emotions and listen to how you present your products and services. There's a lot of science behind body language and tone.

Small businesses have an advantage when it comes to using videos to build customer connections. The leadership team shown within the videos is easier to contact than a business on a larger corporate scale.

Between relatability through video and face-to-face interactions between customers and staff, you're sure to see plenty of loyal customers.

Using Videos Can Guide Customers

Every small business video plan should include a few videos of tutorials. These short how-to videos can show customers how to use your products and ways they can use them to improve their life.

Whether you're selling fancy waffle makers or cool vacuum cleaners, it's important that your customers are getting the most out of their products. Create videos that walk them through how to set up, clean, or fix their products.🔧

Share videos of real-world examples of how other customers or staff members are using the products. This can include anything from a fun recipe video to a beauty tutorial.

Not only will video tutorials help customers, but they'll also free up time for your staff members. Running a small business takes a lot of hard work. They won't have to spend as much time on the phone answering product-based questions.

Try a Video Podcast

With the growing popularity of podcasts, why not start a video podcast for your business? Starting a podcast is inexpensive and has proven to be a worthwhile investment for many small businesses.

You can customize your podcast to fit the interests of your clientele. Chat about current events, local sports, or any events your business is hosting.

If you do start a video podcast, take time in each episode to promote your small business. Chat with a happy customer or announce new deals you have running in your shop.

As your podcast gains regular listeners, create segments for live Q & A's. This way, customers will be able to ask their burning questions.

Create Training Videos for Your Own Staff Members

By using videos to train employees, you'll be saving time and money usually spent on extensive training materials. Many small businesses don't have the resources and staffing to thoroughly train new people.

Set aside time to create videos showing how to complete tasks around the shop. You can even create videos on how to produce online content or how to write a blog post for the business site.

Once your new staff has arrived, send them the videos you created. Label the videos based on what each one teaches. You'll also want to send them a short outline and check-list to guarantee they watch them all.

Boost Your Small Business With Video Marketing 

When working on your marketing plan for the new year, make sure you included a video marketing strategy. Only using photos and texts is so last year!

Videos are a great way for you to drive traffic to your sites and build loyal customer pools all over the world. You can also use videos to film customer testimonials, train employees, and share your own opinions. Just make sure your videos are attention-worthy.

Are you looking for some help with your new year's video marketing strategy? We are here to help today. Check out the rest of our site, and order an express video today to get started.


The Sausage Factory - RCA


Every Small Business Should Include Video Marketing in their Strategy
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