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Why a Testimonial Video is the Best Form of Video Marketing

20 April 2021
Why a Testimonial Video is the Best Form of Video Marketing

There are over 1,844,972,456 websites online, and that number is constantly growing. Out of these, about 200 million are active.

You might be asking yourself, is creating a testimonial video worth it? You might also wonder what type of videos your business needs. While it might seem overwhelming, we are here to help.

This article will go over how testimonial videos are the best form of video marketing. Read on to discover these reasons why and how it'll help you get the conversions you desire.

1. High Retention Rate

Compared with normal text, videos have a higher retention rate. This is because what's said in a testimonial will stick in your audience's mind for longer.

This leads to an increased chance of them buying your product or services. Testimonials can also build brand awareness as well if that's what you're looking for instead. 

2. Build Trust

When looking at your strategy building trust is always at the forefront, testimonial videos can be integral in providing this. Previous customers, or employees openly talking about their experience in a raw and candid environment provides this. Therefore, when potential customers come to your page and see that your current customers are happy with your business or product, they're more likely to trust you and buy your products. 

3. Brand Advocates

Your customers are able to be brand advocates for your company. When word of mouth is sent out, and your customers are talking about how great your products or services are, that's a positive feel being built. 

4. The Power of Social Proof

Consumers trust each other more than a company advertising themselves or their services. You might notice yourself checking reviews before booking a hotel, trip, etc. If there are negative reviews, you might be hesitant to move forward with a product or service. 

In order to have the most positive impact, have positive video testimonials of those who enjoy your products or services. Include other ratings and reviews in addition to this. Share video testimonials across different platforms such as LinkedIn, Instagram, and Twitter. 

5. Mid-Funnel Option

Besides your website, you can have testimonials on your sales funnels to build trust with potential buyers. Have a storytelling aspect in your testimonials such as listing a problem, and how your product provides your customers a solution. Ensure that the dialogue you use is realistic as well. 

6. People Prefer Video

Marketing with videos is one of the most successful methods out there for conversions. This is due to many stating that they'd rather watch a video than reading text. 

Many are using video for products as well since customers can talk about the features and benefits of the different items. Even just having the word video when you send an email will instantly grab your audience's attention. 

7. Videos Are Shared

Videos are shared more than images and text as well. You'll notice that many ads now are videos instead of text for this reason. Share your testimonials on social media, your website, and landing pages, and include a share option. 

Are Video Testimonials Gold for Marketing? 

Yes, not only will they drive conversions, but you'll be able to increase your brand's reach, and build connections with your audience. While it might take more time than other digital marketing methods, it'll be one of your highest converting forms of content available. 

How To Create Testimonials

First, reach out to your customers and see if they'll be interested in being a part of case studies. Case studies are beneficial since they show your potential customers how others are using your service or product, and how it can benefit them. 

In your video testimonials, include customer tweets as well. Twitter is a great way to collect feedback from your customers.  Google Reviews are also another good form you can include in your video.

When someone says something nice about your business, product, or services, you can place it on your website. Another option is to have a page that has client testimonials from video and social media. 

The last option to pair with these is to have a written review. Ask your customers to write a review about their experience with your business or product. 

If it's about building trust for your business, you can have your customers talk about how you have years of experience and other reasons why they chose you. You can also have them talk about how working with your business has helped them. 

If it's a product, have your customer talk about why they chose that specific product and what needs they were looking to address. Have them speak about how it helps them and improves a certain problem they're facing. 

Why Hire a Professional? 

First, there are multiple factors that go into a successful video such as lighting, sound, the script, etc. If it's a product, you'll need to include it without coming off as too demanding. You'll also want to make sure that the video is of good quality and that your customer is comfortable on screen so that the video doesn't come across as scripted. When we work with client testimonials we always make sure that they come across natural to ensure engagement.

Why Testimonial Videos Are the Best Form of Video Marketing 

Now that you've explored why testimonial videos are the best form of video marketing, you should have a better idea of why it's right for your business. Are you ready to get started with having high-quality videos on your site that convert? 

Or, maybe you're looking to add powerful testimonials that convey the right emotions to convert sales on a landing page? Check out our different case studies and contact us today. We'll come up with an action plan that meets your needs. Turn cold leads into warm leads, reach your conversions, and ultimately, more sales. 

 

Shanti

Shanti Millane - The International - Testimonial Video

Why a Testimonial Video is the Best Form of Video Marketing

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