Did you know that the amount of shares that social video generates is 1,200% more than image and text content combined?
Additionally, when viewers watch a video, they end up retaining 95% of its message. When they read the same message in text, they only retain 10% of it.
Considering these statistics, you might be wondering how to incorporate personalised videos into your marketing strategy. However, if you aren't sure how to do this, you might be feeling stressed.
Not to worry. In this article, we'll review what a personalised video is and why businesses need it.
We'll also review how you can use personalised videos in your marketing strategy. You may not become the next TikTok influencer, but you'll be close.
As a result, you'll get more customers than ever. Read on to learn more.
What a Personalised Video Is
A personalised video is a video type you can use in your video marketing strategy that combines video technology with data. This is with the aim that you can personalise your video more than ever when a specific viewer watches it.
Personalised videos combine the power of video and data to give you unparalleled creativity and cut through any message.
There are several different ways in which the data you have about a customer is present in the video. First, the data is in the video itself. Data types include text, numbers, and images.
Second, the data you've gathered about the person you've made the personalised video for is present in the storytelling of the video. The story will be the right one and the content will be tailored to the data you have.
Examples include showing a specifically gendered main character, including targeted services or features, and showcasing specific products the person is interested in.
Third, there is the voiceover element. The voiceover will make it possible for you to talk to your audience directly. You can adapt it to the context using personalised or responsive voice-overs.
A voiceover can refer to the person by name, speak in a language you prefer, and be gendered.
You can use a personalised video for acquisition, onboarding, retention, and recruitment.
Why Businesses Need to Use Personalised Videos
Businesses need to use personalised video because personalised content has been, for the last two years, identified as being the top driver of excellent customer experience—with its largest impact being on customer advocacy and customer loyalty.
Personalisation, at its core, is about driving emotional connection with the use of individualised attention. Benefits of personalisation include conversion lifts and business success.
Customers love it, too. They've reported that their intent to purchase was directly related to brands that embodied personalisation.
Additionally, the majority of people (81%) want brands to know when it's best to approach them and to complete the action of getting to know them.
Different Ways You Can Use a Personalised Video in Your Marketing Strategy
There are several different ways you can use a personalised video in your marketing strategy. In this section, we'll review four different ways you can do this.
1. Send Your Customers Personalised Statements
One way is to send your customers personalised statements. By including a personalised video in these statements, there are several things you can do. First, you can communicate, to each member, unique statement information.
Second, you can use the personalised video as an engagement tool.
Third, you'll be able to provide context that makes it possible for the client to know what their circumstances are—and you can simplify statement information. Based on the circumstances, you can drive individualised actions.
You can also align with specific member segments by using messaging segmentation, and, with clickable CTA buttons, you can encourage accents.
2. Onboarding Customers and Welcoming New Members
Another way you can use personalised video is to onboard customers and welcome new members. By including personalised videos in these processes, you'll be able to accomplish several things.
First, by using individualised attention to make your new customers feel welcome, you'll drive the emotional connection they have with your brand.
Second, you can manage your new customers' expectations. As a result, you'll reduce churn and drive loyalty.
Third, by providing information that's specifically relevant to your customers, you'll be saving them time. Finally, when it comes to the products and services you have available, you'll avoid confusion.
3. Sharing New Plans, Offers, or Renewals
When you utilise personalised videos to share renewals, offers, or new plans, you'll be able to drive up the number of renewals and offer take-ups. This will be because of the specific value you highlight in the video.
This might be a value that's specifically related to the unique circumstances of the customer or that's a specific value you're delivering.
You'll also be able to drive loyalty, provide understanding, and save customers time. Additionally, if there are different offerings or multiple tiers, you'll be able to provide information that's specific to customers' membership or products.
You'll also make decision-making, for customers, simpler—and you'll drive loyalty.
4. Using Interactivity and Gamification to Engage Your Audience
Finally, personalised videos make it possible for you to use interactivity and gamification to engage your audience. By doing this, you'll be able to engage the user by having them create their own unique piece of content.
You'll also encourage active audience participation with your brand. This would be far more than what the standard level for audience participation with a brand is.
Additionally, you'll be able to provide an experience that's more immersive for your audience. You'll also have a marketing strategy that's more playful and fun, which will build loyalty and connection. If this sounds like the right fit for you, we can help create an interactive video with the help of our partner Vudoo. With our production process powered by Vudoos interactive video interactive, we will turn your video into an interactive expierence.
Want Help With Your Video Marketing Strategy?
Now that you've learned how to make personalised videos a part of your marketing strategy, you might want help with your video marketing techniques or marketing strategies. In this case, look no further than Visual Domain.
We at Visual Domain can help create a personalised video, as we have a specialised team who focuses on creating these. We've worked with Mediabank, Hollard Insurance, Coles, and other businesses.
We can also provide you with video marketing tips and help you with marketing techniques and digital marketing. To find out how we can help, chat with us today.
Want a free personalised video, check out our free link. Create a professional video within 1 minute