Instagram boasts a potential reach of 1.44 billion for ads on its platform, making it one of the world's most active social media platforms.
That means every eCommerce company should promote its brand on this popular platform. Instagram is constantly evolving its advertising experience, giving brands creative opportunities to sell their products.
In this article, we'll tell you six reasons why you should take advantage of Instagram's shopping ads.
Keep reading to learn more.
What Are Instagram Shopping Ads With Videos?
Instagram has several different "sections" on the app where both brands and individuals can showcase their products or lifestyles. There are Stories, Reels, Posts — and most recently, Shopping Ads with videos.
These videos are particularly useful because it lets the user watch the product video right in their feed, and then click directly to make a purchase.
You can create shopping ads after you set up your shop on Instagram. Just go into the Ads Manager to create Instagram Shopping Ads. These will be showcased to other people who aren't yet following your business account and can send them right to your product detail page.
These ads let people click the product tag to see more information about the product and how to buy it. If you're growing a business, using Instagram's Shopping Ads features is crucial to getting to your target market.
Six Reasons Why Retailers Should Be Using Instagram Shopping Ads With Videos
Instagram advertising is crucial for a business to increase its reach to its customer base — especially if they sell a visually appealing product. Let's look at 6 different reasons why you should start using Instagram Shopping Ads today.
1. Create a More Authentic Shopping Experience
Time to get real for a second — nobody really likes having advertisements shoved in their face at every turn. People are oversaturated by advertisements everywhere they go: when they're walking down the street, on the bus, on TV, and on every app that they use.
Instagram Shopping Ads allow brands to create a more authentic, natural shopping experience for their customers. Because of how naturally and seamlessly Instagram videos work in the app, customers see it as less of a sales tactic and more of a genuine shopping experience.
These video ads allow people to see the product in action as opposed to a still image of a product. This makes it easier for customers to imagine themselves using the product in their own daily lives.
2. Instagram Shopping Makes It Easy to Purchase With a Single Click
A long purchase process is enough to turn anyone off from buying a product. Fortunately, Instagram Shopping makes it really simple for users to buy products.
In the past, customers would have to find the right link in a brand's bio, click the link, and then find the product on their website. Sometimes, the link wouldn't even go to the right page. Many sales get lost as customers get tired of trying to find the right page.
Now, with the product tagging feature, customers can click directly on the specific product that they're looking for. The process is streamlined, making it easier for users, and leading to more sales for brands.
3. Create Ads More Efficiently
The never-ending struggle for ads managers is getting the most bang for your buck when it comes to your social media budget. Instagram Shopping's ability to make buying products easier for customers makes your ads have significantly more impact.
Also, Instagram Shopping lets you tag different products on a carousel post, which means you can advertise several other products in a single advertisement. As users swipe through the post, they'll see different product tags that can take them to different items.
4. Optimize Your Instagram Stories
One of the best benefits of Instagram is the Stories feature. You can still incorporate your Instagram Shopping features when designing your stories as well.
You can do this by creating a product sticker that links directly to your product tag and placing it right into your stories. This lets users find your product in one of the most used and viewed areas of the app. They work just like Instagram's tagging feature and take them straight to your Instagram shop.
Instagram also allows business accounts that meet its criteria to have a "swipe up" feature, which lets brands link to any website right in their story. To meet these criteria you need to have over 10,000 followers or be verified.
5. Browse Your Product Catalog Easily
For most people nowadays, scrolling through feeds has become a daily ritual. This makes the shopping feature that much more important for brands. When users click through to your Instagram shop, the format of the shop looks just like a normal Instagram feed.
They can easily scroll through your shop and see your entire product catalogue with ease until they find the product that they're looking for.
6. Increases Product Discoverability
One of the main reasons why shoppers go to Instagram is to discover new products. About 70% of shoppers say they find new products through Instagram's Shopping feature.
By adding your product tags to your posts and stories, casual users can easily discover your products — even when they weren't looking to shop in the first place.
The best part is that they don't have to go directly to your main business page to purchase. They can easily shop for your products through their Feed and Stories and even through Hashtag searches.
Start Selling More With Instagram Shopping Ads
That's everything you need to know about Instagram Shopping Ads with videos. It's becoming more accessible than ever to reach your target market with a click of a button. If your target market spends most of its time on Instagram, your products must have visibility there as well.
But to stand out from the crowd, you need to have compelling, eye-catching video content. If you're ready to start bringing in more customers, reach out to us today!