Choose your favorite outfit – that fits well, and you are very comfortable in and you feel confident in. If there is even one thing that isn’t quite right about the outfit, you will be distracted. ie: Sleeve is just a little too short, button pulls, scarf doesn’t stay in place. Then adjust it according to these guidelines. ie: If your favorite shirt is white, swap that for a blue or pop of color /blouse.
- Pastel shirts work well on TV.
- The safest color on TV is blue.
- Be wrinkle-free and lint-free. This is HD (and a lot of tight shots) so the audience will see everything.
- Neutral colors are best. You may feel boring but the viewers should be focused on your face, and the messaging, and not your clothes.
- A pop of color is nice. Perhaps a colorful blouse under a jacket or a brighter tie.
- Wear over-the-calf socks so your skin doesn’t show if you cross your legs (if we should see your legs).
- Always test your wardrobe on camera before you go live.
- Talk to the others (SME’s, panelists, Moderators) about their wardrobe decisions so that everyone isn’t wearing the same theme. ie: All men wearing a blue shirt and a red tie- looks like a uniform.
Don’t wear white, black or red. White: glows and becomes the most noticeable thing on the TV screen. Black is too harsh and can suck up all the light. Reds: bleed on camera and are distracting.
Don’t wear dangly earrings and less is more when it comes to jewelry. They distract.
Don’t wear jewelry that moves, makes noise, or could hit your microphone.
Don’t wear stripes, checks, herringbone, paisley, small intricate designs. These patterns “dance/move” on-screen and are distracting. Note: Some ties have tight patterns and threads that could also move on camera. Be prepared with another option.
Avoid hair products that add shine and makeup that sparkles. Less is more with makeup too.
No visible logos or companies or brands, except for your own company logo.
Give an extra look in the mirror. Are your tie and knot straight? How does your collar look? Are you sitting on the back of your sports coat/blazer so it’s not bunched up behind your neck? Are your sleeves pulled down to see them outside your cuffs slightly? Is jacket buttoned or unbuttoned? 5 o’clock shadow? How does your hair look on camera – flyaways? How does your makeup look (face, eyes, lips)? Are you shiny – dab with anti-shine or powder? If not in the studio, have you dressed your cables too, or are they untidy and hanging over your shoulder?
The importance of thinking through the details