TV video production, and TV in general, might seem to our current minds as if ancient in nature. However, the truth is much more recent than you'd think. The first broadcast in Australia came roaring in September 1956 in Sydney.
After the birth of television broadcasting came TVC video production, and that would be television commercial production. Through the screens of TV, organisations and businesses can market their services and products.
However, we must acknowledge the fact that TVC in the 1950s evolved into an art form reaching the year 2020 in a completely different form.
TVC Video Production 101: The Evolution of TV
It's crucial to keep in mind that when compared to the wide span of human industry, television advertising seems rather young. Yet, with the stunning technological shifts, its beginning formats have undergone quite tremendous change.
For instance, with the onset of digital video recording (DVRs) to our current world of on-demand platforms, TV keeps churning new mediums to advertise, keeping marketers flexible and everchanging to fit where eyes are going and where the viewing time is rising.
The Driving Factors of TV Video and Advertising
On-demand platforms might signal that TVC might be decreasing in value. Yet, that couldn't be farther from the truth.
There are humongous amounts of creative dollars being spent, and the creation of great-quality content is being churned out almost faster than the eye can see. There is numerous evidence that product videos can help companies reach remote customers.
Now, keeping the current global pandemic in mind, people are more likely than not stuck at home, and "plugged in" causing viewing times to skyrocket.
Neilsen found that a 60% increase in video consumption on a global scale. That's a rather clear sign that video consumption is going up, and that's where advertisers should follow.
What about OTT?
There's no escaping the fact that Netflix, Hulu, Amazon prime and their ilk have taken over our screens.
However, that doesn't mean that those screens are going to stay ad-free forever. That's where OTT (over-the-top) media comes in.
Besides, you'll notice the continued growth of connected device ownership. This can also multiply the effects of internet-connected TVs, all of which make it much simpler for viewers to tap into their digital capability and view their on-demand platforms.
After all, around 87% of Australians are connected to the internet in one form or another.
Ready to Create a Video Worth Dying For?
Maybe nothing that extreme. But, you'll be surprised at the sheer magnitude of return-on-investment when it comes to high-quality TVC video production.
TV video production has previously had a high barrier for entry however in recent days it really has never been more affordable for businesses to advertise on TV. Brands across Australia are leveraging TV advertising platforms such as 9Voyager in order to reach their audience. These platforms let you organise your budget, ad schedule and analytics all in the one place making more accessible than ever.
If you want to discuss how we can help you reach your audience contact us today to get started.
THE PROVEDORE: TVC 2020