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TikTok VS YouTube - What Platforms Will Take Over In 2022?

19 December 2022
TikTok VS YouTube - What Platforms Will Take Over In 2022?

Press Release: Visual Domain

Daniel Goldstein, a founder of leading video production company Visual Domain, shares his insight into the platform taking social media by storm. 

Daniel Goldstein, a founder of the leading video production company Visual Domain believes that TikTok is challenging YouTube by coming for its audience. Recently, TikTok has released a 10-minute video feature that is challenging YouTube by encouraging their viewers to watch vlogs and daily, weekly, and monthly videos all on their platform. The addition of 10-minute TikTok videos has increased overall engagement, which results in greater opportunities for monetisation. These longer-form videos have also created a larger online canvas for content creators. This is the easiest fruit cake EVER! You only need 3 ingredients. Get the recipe at the link in our bio or Google "Taste 3-ingredient fruit cake". #christmascountdown #baking #dessert #christmascake ♬ Deck the Halls, Christmas songs, jazz(911092) - With Joy

Similarly, YouTube has launched its new feature of YouTube Shorts as a way to connect with a new audience using just a smartphone and the Shorts camera in the YouTube application. It gives the user tools to create short-form videos that are up to 60 seconds long with its multi-segment camera. 


Another popular social media video format is Instagram Reels. Instagram Reels allows users to create short videos using a catalogue of music. Reels are 15-second multi-clip videos that can be shared with your followers on your Feed and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Utilizing the Explore function allows a creator to reach new audiences on the global stage.

TikTok, Instagram and YouTube are experimenting with video formats as they fight for social media dominance. However, many people still don’t know what TikTok is or how to use it properly. Highly followed Instagram influencer Hayley Beiber has recently joined TikTok, adding it to her branding and marketing strategy alongside Instagram and YouTube. It seems that all three video platforms are being utilized in branding and marketing, whilst they all fight for social media dominance. 

Here at Visual Domain, we know everything about creating trending social media videos that expand your brand and boost your sales. To discover more of what we can do for your company, just contact us today!

TikTok VS YouTube - What Platforms Will Take Over In 2022?