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Did you know that over 700,000 hours of content are uploaded each day to YouTube? This is one of the many reasons that video marketing is so effective.
However, not every business owner understands how to incorporate it within their sales outreach strategy. We've put together a brief guide that outlines everything you need to know about video advertising.
Let's dive in.
Always Be Genuine
Your potential customers can tell when you're not being genuine. This is one of the quickest ways to lose their trust.
When you're creating sales videos, always be authentic. Talk about your product or service in a way that's natural and easy to understand. Interestingly, many entrepreneurs overlook the fact that customers can often tell whether or not a business is communicating in a genuine way.
Be Clear About What You're Offering
When creating a sales video, you need to be clear about what you're offering. Don't come off too strong.
Simply explain your product or service and how it can help the viewer. After all, people love to buy products but nobody wants to feel like they are being sold something.
As long as you can quickly grab and retain their attention, your video marketing will be effective.
Make Sure Your Videos Are Mobile-Friendly
Most people watch videos on their smartphones these days. In fact, approximately 70% of all Internet traffic happens on a smart device. That's why it's so important to make sure your videos are mobile-friendly.
If they're not, you could lose a lot of potential customers since they will navigate away from your content. In context, this means that all of your hard work would have gone unrewarded.
Use Strong Calls to Action
Your sales videos should have strong calls to action.
Tell the viewer what you want them to do, whether it's visiting your website or calling your business. If you don't include a call to action, your video won't be as effective.
Although people are perfectly capable of figuring out what to do on their own, this doesn't mean that they will always take the time to. Guiding them in the right direction is a responsibility that you can't overlook.
Post Your Videos on Social Media
Social media is a great place to post your sales videos. You can reach a wider audience this way and get more leads. This is especially true if you post your content over multiple platforms.
For example, you might syndicate your content over Instagram, Twitter, and Facebook in order to reach the maximum number of people in your target graphic.
How Can I Create Better Video Content?
It's crucial that you invest in quality video equipment.
This will make your videos look more professional and polished. Second, it's in your best interest to hire a professional video editor.
It's the only way to ensure that your videos are high-quality and error-free. Take some time to create a script for your sales videos. Otherwise, you won't be able to effectively stay on track and ensure that your videos are clear and concise.
Practice is also key in this pursuit. The more sales videos you create, the better you'll become at it. It's worth noting that one of the most important steps you can take is hiring a professional to help you.
This will allow you to create high-quality, impactful sales videos that will help you close more deals.
What Should I Record With?
This is a common question that many entrepreneurs have trouble answering. The truth is that you can use either camera or a phone depending on certain circumstances.
For example, if you're recording a sales video that will be shown on social media, you might want to use your phone. This is because the quality of phone cameras has increased dramatically in recent years.
This is especially true for the Pro version of the iPhone 12, 13, and 14.
On the other hand, if you're recording a sales video that will be sent directly to potential customers, you'll want to use a camera.
This is because cameras typically have better image quality than phones. This will ensure that your sales video makes a great impression on potential customers.
No matter what device you decide to use, make sure you invest in high-quality recording equipment. This will make a big difference in the overall quality of your sales videos.
What Should I Look For in a Production Company?
When searching for a professional to work with, it's essential you hire one who has a sufficient level of experience. This will ensure that they understand the ins and outs of video production.
You should also look for a production company that has a strong understanding of your industry. They can help you create videos tailored to your target audience. Finally, make sure you hire a company that offers competitive rates.
It's crucial to stay within your budget when producing sales videos so that you don't stretch your finances too thin.
Using Video For Sales Outreach Is Easier Than It Seems
Although it may seem complex at first, utilizing a video strategy for sales outreach is easier than it looks. With a little bit of planning and effort, your business could be reaping the benefits in no time.
Just follow the tips outlined in this guide and you'll be on your way to success. Want to learn more about what we can do? Be sure to reach out to us today and see how we can help you.
