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Video content on social media is one of the most powerful tools in any marketer’s arsenal. It is the best way to communicate with your followers, educate viewers on your market offering and get them excited about what you have to benefit them.
Not only will a viewer watch your videos, they are more likely to share it, resulting in them connecting with your business online simply. These 10 unmissable types of video content will help you increase your followers, sales and customers.
1. Behind-the-Scenes
As a brand and a business it is crucial to have a voice, which is why behind-the scenes (BTS) videos are so important. This style of video content will allow your team to speak directly to your audience and show off the people behind the brand. This can be in the form of showing the location of where your products are made, the process of creating them, or any content where your viewers can gain a sense of why you do what you do. BTS videos are bound to expand a customer opinion of your business.
For potential customers who don't know much about your brand, this style of video content will allow them to gain valuable insights into who they will be buying from. Customers today want to know they’re supporting companies that align with their personal beliefs. Therefore by giving viewers a video look into your company, it will go a long way into making them feel connected to you, most likely resulting in sales or leads.
2. User-Generated Content (UGC)
User generated content (UGC) is social media gold. This is video content which is created by your customers and fans which can most of the time be free to produce. If a customer has taken the time to create a video featuring your brand or product, make sure you show it off, reshare, repost. If someone posts something that shows how they identify with your business, brand, then share it!
A great way to motivate UGC is to repost fan submissions on your own account. This will give your customer base an opportunity to be seen, and makes them feel more connected to you. It also builds trust between you and your audience while creating a community, since they can see firsthand how others are using and engaging with your product or service.
3. Announcements/ Reveal Videos
Announcement videos are usually used to reveal a new product or service, however can be used to introduce a partnership or new hire. Within a reveal or announcement video you should let the public know what's been going on behind the scenes. This form of video content will keep your brand top of mind for your target market and build suspense surrounding a new change or market offering. You can use this type of video as a part of a larger teaser campaign.
4. Testimonial videos
Testimonial videos are a fabulous way to build trust and connect with your market. This type of video content is the most powerful form of social proof that your product or service really works and it satisfies the needs of your audience. Unlike written testimonials, videos have the power to show, not just tell. A video will make the viewer feel like what they are watching is authentic and can show how the product is being used by a customer.
5. Giveaway Videos & Contests
Giveaways and contests in the form of a video is a great way to increase engagement on your social media channels. When brands run giveaways and contests, they can choose from a variety of prizes to give. These can be products that the company sells, or other prizes like free services or free merchandise from other companies that have agreed to partner with you.
In the past few years, many companies have been using giveaway campaigns as lead generation tools that provide an easy way for people to enter their email addresses into a brand’s mailing list in exchange for the opportunity to win something cool. By posting a video surrounding a giveaway it's a great way to make your company more visible on social media, promote your brand and your profile towards a new audience.
6. How-to videos/ Tutorials
This is an effective form of video content which will allow your audience to learn and upskill, while showing your authority within your industry. Think about what your audience may need help with, in relation to your market offering or your specific industry, and construct a short and simple step by step video. Main thing is to remember:
- People want to see the result quickly or first before they spend their time watching the entire video (depending on the platform it would vary the length the video should be).
- Give clear instructions, so that viewers can follow along.
- Main thing: Be entertaining. Make sure you add some personality or humour to the video.
7. Live videos
Live videos are a great way to build trust with your audience. It can be a great tool if you are about to launch a new product, start a new marketing campaign or enter a new market.
One of the biggest advantages to live video is how fast it moves. You can get immediate feedback from your viewers and make adjustments on the fly. However it is also unpredictable, you may not have your best day filming every single time you go live, you may stubble through awkward silences or have technical issues. But this is not necessarily a bad thing. Viewers like authenticity and vulnerability when it comes to their favourite brands, it makes you relatable (you know…like humans not just another company trying to sell something).
8. Experience video
An experience video is a great way to let your customers come inside the world of your business. This type of video content is more than just showing your product or service you offer, it’s about exploring what goes into creating the product or service, the passion behind it. You can even explore the experience of being your customers and the benefits.
This type of video content is perfect for your business if you want to express your creative side and show off your employees. Overall this video will allow you to connect to your online audience and involve them within the process.
9. Interview/ Q&A Video
One of the best ways to connect with your customers is by sharing personal interviews or Q&A videos on your social media accounts. Q&A allows your business to share news and updates surrounding a new product or change coming into action. A Q&A is a great video idea to flesh out topics mentioned on your page. By having an employee talk it will showcase your businesses expertise and authority when it comes to answering any question related to your brand, product or industry. You can also use this type of video as a place to show your product in action. This form of social media content will allow viewers to gain a voice and a face to the business, which will build confidence surrounding your company.
10. Product Videos
A product video is a staple of social media video marketing. It is an opportunity to promote what you’re selling directly to your target market. With the stretch social media platforms have over markets you previously may not have been able to get in front of, this means utilising platforms to your advantage is key. Use this type of video to demonstrate how your product or service works and the benefits. Keep it short and entertaining, and make sure you don’t forget a call-to-action. Check your viewer knows exactly what to do after they watch the video to get their hands on your offering.
Video content is engaging, entertaining and accessible, making it the best tool to build trust in your brand. You can show people what you are all about, in an authentic way as well as helping them to get to know you better. Video marketing has been around for a long time, but it’s only recently that businesses have truly started to realise the potential of this medium. Not only is video shareable, with high conversion rates and increased brand awareness, but it also encourages customer retention.
If your business wants to take your social media profiles to the next level, Visual Domain can help create video content for any platform, we are your partners in production. Get in touch with us today.
