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Why Product Videos Are a Must on Your eCommerce Site

26 August 2022
Why Product Videos Are a Must on Your eCommerce Site

About 91.4% of internet users watch online videos every week.

Online video consumption is increasing each year, and it's something that more companies are taking advantage of. By introducing product videos to your eCommerce site, you can reap benefits in a range of ways. Any brand that doesn't use video content is missing out on a lot of potential income.

For some of the key reasons you should be using product videos on your eCommerce site, keep reading.

Increased Engagement

One of the best ways to quickly boost engagement on your eCommerce site is to start including videos. In recent years video content has become one of the most popular types of content on the internet, making it essential if you want to maximize engagement.

By showcasing your product, it can give people a much better idea of its specifics, such as what the product is, how it works, etc. It may answer various questions that people have, which will save them the time they might otherwise spend searching your site for the answer.

Videos can be much more effective than text when explaining the product description and features. People will pay more attention and have a much better idea of what your product can do for them.

Convert Prospects Into Customers

Along with increasing engagement, videos will also increase traffic to your site. Strong video content will help to turn more of those visitors into paying customers.

This is because people are far more likely to buy an item after watching a video. Videos are the best way you can give customers an insight into your products via the internet. They'll feel a lot more comfortable buying something when they have a better understanding of it.

When making videos, you want to be clear so that you can minimize any uncertainties people have. Explain what your product is, how it works, and why it will benefit them.


Promote Brand Awareness

Brand awareness is key if you want people to know who you are and what you do. You can improve this by using videos to tell your story. You don't just want to show who you are, but also what makes you different from your competition. This is something you can do with text, but people are less likely to read about your company than they are to watch your videos.

You want your videos to be engaging so that people pay attention. Having interactive videos can also help.

If you can create strong brand awareness it will make your customers feel more like a community. This will encourage them to take a greater interest in your products and what you're doing as a company.

Ideal for Social Media Marketing

As of the start of 2022 around 58.4% of the global population were using social media. With so many people consuming content on social media platforms, you should have a social media strategy in place to capture a wider audience. Video content is one of the most effective content types for social media, so focusing on this can be very beneficial.

Advertising your product on social media is one of the best, and most cost-effective, ways to market them. Bear in mind that different types of videos or suited to different social media platforms.

TikTok, for example, is ideal for short videos that showcase your product in action. YouTube is more appropriate for longer videos that take a deeper look into the specifics of your products.


Promote Better User Experience

Providing a good user experience is ideal for any website. On an eCommerce site, it can make the whole shopping experience smoother and more enjoyable. This is especially important for new visitors who aren't familiar with your brand or site.

You can use videos to welcome new visitors and give them insight into not just your products, but your brand as a whole. This way they'll quickly be able to understand your brand and build a relationship.

Make sure you take the mobile version of your site into account. Think about response times and smooth browsing, ensuring that you're not overloading your website. As many people shop for products from their smartphones, you don't want people to encounter any issues here. 

Build Trust

Not all websites can be trusted. Some are simply scams, and plenty of people have fallen for them. When shopping online, one concern that people often have is that a product won't meet their expectations when it arrives.

This isn't such a risk in a physical shop as people can generally see and handle products themselves. With an eCommerce website, videos are the best way to replicate this. Rather than just describing a product or displaying pictures of it, you can show it in action.

The better you can present a product and how it works, the more trust people will have in your brand. This will naturally lead to more sales.

To maintain trust it's important to make your videos as authentic as possible, meaning you shouldn't over-polish anything. If customers buy your products and they don't turn out to be as good as your website has suggested, they'll start to flag your site as inauthentic. The trust lost when this happens can be incredibly difficult to regain, so it's best to be genuine from the start.


Creating the Perfect Product Videos

In the modern world, video content is one of the best ways to engage with your audience and grow your brand. By featuring product videos on your eCommerce site you can build trust with your customers, increase engagement, and promote brand awareness.

The quality of your product videos is important, and there's more to making videos than many realise. At Visual Domain, we specialize in creating the best video content available for brands all over Australia. To find out more about how we can help your business, click here to contact us today.

Why Product Videos Are a Must on Your eCommerce Site
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