What to Use for Your Next Campaign: Camera vs Phone Video

Did you know that there are over 2.5 million active businesses in Australia? However, many of these companies fail within the first few years.

Marketing is one of the most important responsibilities to have as an entrepreneur. This is especially true when it comes to the type of video content that you create for your brand.

Interestingly, many people find it difficult to decide between using phone video or camera video for this type of content. Let's explore the pros and cons of each so that you can decide which is best for your next campaign.

Phone Video

This type of video has become increasingly popular in recent years, thanks to the rise of smartphones.

This type of video is often seen as more personal and candid, which can be great for certain types of campaigns. Additionally, phone video is often less expensive and easier to produce than camera video.

However, phone videos can sometimes appear amateurish or low-quality, which may not be the look you're going for with your brand.

What Is the Best Phone to Shoot With?

An iPhone model that has three rear-facing cameras is a fantastic option since it allows you to shoot in a variety of different resolutions and styles.

These include the "Pro" models of the iPhone 11, 12, 13, and 14. For those who prefer Android devices, the Google Pixel 5 is a great option.

It has three cameras on the back and can shoot in up to 8K resolution. The same can be said about the Sony Xperia Pro.

What Type of Content Is a Phone Best For?

If you're looking to create content that is more personal or candid, phone video is a great option.

This type of video often performs well on social media platforms like Instagram and Snapchat. Additionally, if you're on a tight budget, phone video can be a great way to produce quality content without breaking the bank.

Camera Video

This type of video has been around for much longer than phone video, but that doesn't mean it's any less popular. Camera video often looks more polished and professional, which can be great for certain types of campaigns.

Additionally, camera video often provides better quality than phone video. However, camera video can be more expensive and time-consuming to produce than phone video.

What Is the Best Camera to Shoot With?

There are a variety of great cameras on the market that are perfect for shooting video. For those on a budget, the Canon EOS Rebel SL3 is a great option. It's a great entry-level DSLR camera that can shoot in 4K resolution.

For those who are looking for something with a bit more power, the Panasonic Lumix GH5S is a great option. It's a mirrorless camera that can shoot in up to 4K resolution and has 10-bit colour depth.

What Type of Content Is a Camera Best For?

If you're looking to create content that is more polished and professional, camera video is a great option. This type of video often performs well on platforms like YouTube and Facebook. Additionally, if you're looking to create longer-form video content, camera video is a great option.

So, Which Is Right For You?

The answer to this question depends on various factors, including your budget, the platform you're using, and the type of content you're looking to create.

If you're on a tight budget and are looking to create social media content, phone video is a great option. If you're looking to create longer-form content or videos for platforms like YouTube, camera video is a great option.

Am I Able to Create Content on My Own?

Of course! However, if you're not sure where to start, it's recommended to work with a professional video production company.

They can help you create high-quality content that will perform well on your chosen platform. It will also help you ensure that you reach your target metrics.

What Should I Look For in a Production Company?

When you're looking for a video production company, there are a few things you should keep in mind. Primarily, you'll want to make sure that they have experience producing the type of content you're looking for.

Additionally, you'll want to make sure that they're able to work within your budget and that they have a good understanding of your target audience. Of course, you'll also want to make sure that you're comfortable working with them and that you feel confident in their abilities.

Other Tips For Creating Great Video Content

In addition to working with a professional production company, there are a few other things you can do to ensure that your content is high-quality.

First, you'll want to make sure that you have a clear idea of what you want to achieve with your video before you start shooting.

Additionally, it's important to plan and storyboard your video so that you know exactly what needs to be filmed. Finally, you'll want to make sure that you're using quality equipment so that your video looks and sounds its best.

Creating Your Next Campaign Is Easier Than It Seems

Although deciding between phone video and camera video content can seem difficult, it doesn't have to be. By keeping your budget, platform, and goals in mind, you can easily decide which type of video is right for you.

Want to learn more about what we can do? Be sure to reach out to us today and see how we can help you.