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Why Is the Finance Industry Obsessed With Animated Video Content?

20 January 2023
Why Is the Finance Industry Obsessed With Animated Video Content?

People spend one-third of their time online watching a video. In fact, Cisco reveals that in a single month for the year 2021, if you were to watch all videos that crossed IP networks worldwide, it would take you five million years to do so. Each passing year, that number continues to increase.

If your business is looking to thrive in the competitive finance industry, the only way you will compete is if you have video content to help you. If you are just building your portfolio of video content, don’t worry. Everyone must start somewhere, but you must do more than the start.

You must hit the ground running! Now is a perfect time to add more animation videos to your website, social media, and YouTube channel.

Why is the financial industry so obsessed with video marketing? Here is why animation video content is boss!

Explainer Video Content

A brief, animated video that companies will use to communicate what they do and why they do it succinctly is an explainer video. This is particularly an excellent solution when explaining complex financial concepts to your audience.

People like being entertained. That is why the visual components of animation videos help viewers to learn and remember more than reading just a sequence of words alone.


Simplifying Complex Financial Concepts

If your organization has been struggling to take complex financial concepts and explain them in laypeople’s terms for customers, explainer videos have arrived just in time for the rescue! It can be especially difficult to explain what you are selling when it is not a tangible object. Animation video assists you to tell the story.

They say that “a picture is worth a thousand words.” What about an animated explainer video? Dr. James McQuivey of Forrester Research reveals that a 60-second video equals 1.8 million words.

When words alone cannot help you explain your complex financial concepts, animation video can do the job. Plus, the information is digested faster, in a time when attention spans keep getting shorter. 


Benefits of Explainer Animation Video

Explainer videos are great to include in any successful financial marketing campaign, as they help to build trust. You can turn a boring financial topic into something funny and easy to break down and understand.

When you can explain something clearly and with transparency, prospects are more willing to feel good doing business with you. They feel you are honest about your business.

Plus, it shows your company’s personality. Perhaps you include light-hearted humour. Colours, text, and images project a mood or feeling, which will associate with your brand and how a customer feels about you.


Work with an Animation Video Company

Do you want to stand out from competitors and bend the laws of nature? When you partner with Visual Domain for your video content, you can do just that. Animation videos are flexible, so together, we can create anything your mind can dream of.

Ready to let your imagination run wild? Welcome to the jungle! Order a video with Visual Domain now.

Why Is the Finance Industry Obsessed With Animated Video Content?
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