YouTube is the second most visited website, behind Google in the number one spot. YouTube has 34.6 billion monthly visits. People today adore easy-to-find, on-demand video content.
Unbounce reveals that when you add a video as an element to a landing, you can increase your rate of conversion by as much as 80%.
These are just a few reasons that if you are a professional in finance, and do not understand the importance of video to your bottom line, you are missing a big boat of opportunity. Not to worry, it is never too late for financial professionals to become acquainted with video communication.
Today, video is king. Keep reading for details on how to become a part of this royal family!
Importance of Video
The previous school of thought is that video is a nice thing to have in financial communication. Today’s reality is that video is essential. Keeping fresh and intriguing video content on hand for your marketing and sales efforts, human resources, and more will improve your methods of financial communication tenfold.
Video simplifies a message. Especially when you have a complex subject, like financial strategies, services, and technology platforms, explaining it with just words and text does not do the job of thoroughly explaining it. Motion graphics, animation, and narrators are much easier for someone to digest information and remember.
Video Communication for Financial Communication
Video is a great way to create an emotional connection with an audience, creating an experience that is more human. When it is information that is delivered in a relatable format, it is easier to identify with and remember.
To begin making video content, think about repurposing content that you currently have, such as PowerPoint presentations, white papers, or case studies. Take pieces of information and convert them to 15 to 30-second clips you can share on social media with your audience.
Video for Beginners
A growing platform for financial professionals and advisors is YouTube. Consumers and investors will research financial topics on search engines, including Google and YouTube. With the right keywords, videos uploaded on YouTube will rank high in results.
Hubspot reveals customers are four times more likely to watch a video than to read about a product or service. For this reason, you want to create video communication content that will address a common pain point for your customers.
A great way to build credibility and trust with your audience is by video communication that addresses a common challenge and spotlights your organization’s solutions and values. Video with a perfectly portrayed brief message is a window into the soul of your company.
Benefits of Video
Experts unanimously agree that video content has tremendous benefits. A short list of those benefits includes:
- Works well with all device screens and sizes
- Makes learning more convenient
- Increases conversion rates
- Communicates a brand
- Improves SEO rankings
- Builds trust
There is no downside to creating video communications. With video content, the only way for your business to go is up!
Use Video Content
There is no foreseeable end to the importance of video. It will stand the test of time. If you are ready to jump on board by creating your library of video content, we can help you achieve it.
Visual Domain is Australia’s largest video production agency, specializing in financial communication. We will partner with you to help your financial organization achieve the goals that you want to achieve.
Let’s talk! Contact us today.